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Advocacy Toolkit

ABOUT WORLD OBESITY DAY

World Obesity Day is a unified day of action that calls for a cohesive, cross-sector response to the obesity crisis. It takes place on 4 March and is convened by the World Obesity Federation in collaboration with its global members. Hundreds of individuals, organisations and alliances contribute to World Obesity Day every year, engaging hundreds of thousands of people across the world. 

This year’s World Obesity Day shines a spotlight on the systems that shape our health. For too long, responses to obesity have focused on individuals, while the systems around us—healthcare, government policies, food environments, media, and workplaces—continue to fail us. It’s time to shift the focus and push for systemic change. Obesity is a complex, chronic disease and a major driver of other conditions like diabetes, heart disease, and cancer. By working together—governments, health professionals, advocates, and the public—we can transform these systems and create a healthier future for all.

WHAT’S THE TOOLKIT FOR?

The 2025 World Obesity Day is happening on the 4th March. On this date we would love your help to call on policymakers, employers and the media to consider how their actions can contribute to halt the rise in rates of obesity around the world. . This toolkit provides assets for people to advocate for the systemic changes needed, in a way that can be adjusted to their national context, their experience, or their profession. It includes audience outlines, key messaging, social media assets and event collateral. Assets will continue to be added to this as they are developed.

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WHAT WE NEED YOU TO DO

  • Support the campaign online by sharing the World Obesity Day social media assets
  • Use the key messaging to start conversations with relevant audiences around the campaign
  • Use the advocacy assets to raise awareness of the systemic nature of obesity with policymakers
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SUGGESTED TARGET AUDIENCES

To Reach Policy Makers
To reach employers
To mobilise your allies

KEY MESSAGES

Let’s put a spotlight on the systems—not people—that need to change.

For too long, responses to the obesity crisis have been focussed on individuals. It’s time we turn our attention to the systems that are failing us. Health systems, government systems, food systems, the media, and the environments we work and live in. All these systems are contributing to the increasing rates of obesity around the world.

We must work together to call for change to these systems, and people living with obesity must lead this call.

We must also recognise obesity as a complex, and chronic disease, and one that is also a driver of other diseases. Taking action on obesity is a critical step in reducing the global burden of other chronic diseases including diabetes, heart disease and cancer.

Together, governments, health professionals, advocates and the public can transform our systems, and build a healthier future for people all over the world.

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OUR CALLS TO ACTION

No single intervention can halt the rise of the growing obesity epidemic. Addressing obesity requires a comprehensive approach across food and health systems, environments and in wider society.

This World Obesity Day we are calling for action…

In health systems:

  • To recognise obesity as a disease and establish monitoring and surveillance systems
  • To integrate and scale-up obesity prevention and management services within NCD programs, focusing on primary health care
  • To include access to primary, secondary and tertiary obesity services in insurance and universal health coverage packages
  • To resource and train the health workforce to deliver people-centred obesity care

In food systems:

  • For stronger government regulation to reduce the consumption of unhealthy foods and beverages, including:
    • Fiscal policies such as sugar-sweetened beverages taxes
    • Front-of-pack nutrition labelling and mandatory nutrient declarations
    • Marketing restrictions on unhealthy products
  • For actions to increase equitable access to healthy food across the life course, including:
    • Protection, promotion and support for breastfeeding o Healthy public food procurement and service policies
    • Reformulation of food and beverage products for healthy diets

In our environments and wider society:

  • Local governments to create public green spaces for active recreation and sport for people of all ages and abilities
  • Transport systems to promote walking and cycling routes
  • Fiscal measures to promote physical activity, for example reduced tax on sporting goods and subsidies for extracurricular physical activity programmes.
  • Employers to proactively address stigma around obesity and prioritise the health and wellbeing of all the workforce
  • Media to play an active role in addressing stigma and changing the narrative around obesity

Messaging pillars

We have defined three message pillars, or focus points, for you to shape messaging in your national context:

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GENTE

More and more people are affected by obesity every year. It affects young and old, rich and poor—all over the world. It is for these people that this campaign exists, and we must ensure that they remain the heart of the campaign, our reason to challenge the systems.

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SYSTEMS

Failing systems—from healthcare and food systems to the built environment—are driving the increase in rates of obesity. It’s systems—not people—that need to change.

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HEALTH & NCDs

We must recognise that obesity is both a complex disease and a driver of other diseases, including type-2 diabetes, heart disease and cancer. Taking action on obesity is a critical step in reducing the global burden of chronic disease, reducing the load on health systems around the world, and improving the lives of those suffering from obesity and related diseases.

MESSAGING DOs & DON’Ts

DO:

  • Focus on the systems - NOT the individuals. Use plain, simple and relatable language.
  • Emphasize the systemic affects on people in your country, and around the world
  • Outline how a certain initiative does or does not address the systemic nature of the challenge
  • Remain purposeful and solutions-focussed.

DON’T:

  • Leave policymakers and key decision makers without solutions or viable alternatives
  • Focus purely on either prevention or treatment of obesity, as the only solution
  • Publicly dismiss other initiatives or policies on combatting obesity that differ from those you are involved in
  • Rely on technical language

OUR FLAGSHIP VIDEO

GET INVOLVED NOW

REACH OUT TO Policy makers
REACH OUT TO Employers
MOBILISE YOUR ALLIES

Get involved with world obesity day!

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